Hey there, I’m Yasmina.

I’ve always used fashion as a way to express myself, not to follow trends, but to stand out and feel like myself. But I could never find pieces that felt bold enough.

So I created them.

The Lost Club was born during a time when I felt exactly that: LOST.

I’d been on a journey for years, trying to find myself, understand the world around me, and figure out who I am, where I want to be, and who I want to become. Creating this brand became part of that process, a way to turn confusion into creativity, and uncertainty into something beautiful. Each of these scarves is the result of countless hours of brainstorming, designing, and refining, all done by me, as a one-woman team with the full support of my boyfriend <3 . Every detail has been created with intention and love. I’ve poured my heart and soul into building this brand, and seeing it finally come to life feels absolutely surreal.

It’s more than scarves. It’s a reflection of individuality, of growing through the unknown, and of celebrating the parts of ourselves we’re still learning to love. It is a small reminder that being lost can sometimes lead you exactly where you need to go.

Yasmina
Founder, Designer & Creative Director